All About Exfoliating for Organic Skin Care

If the Bible were about skin care there would only be five commandments. Exfoliating is the second of the five commandments of skin care. Unfortunately, most people actively follow only one of these five commandments/rules; most people only do 20% of what they should be doing for proper skin care. Dermatologists, cosmeticians, and beauticians could, and have, for years given tips and recommendations for great skin care. However, most of these tips are irrelevant or are less effective if you are not fulfilling the five most basic rules, needs, necessities, requisites, and requirements for great skin. These five rules should be considered the foundation for any great skin care system. Like any foundation, they can be built and expanded upon (for example by the said tips by skin care professionals mentioned above) – you just have to get the basics covered first. We recommend that you use organic and all natural skin care products because the dangers of using harsh (potentially carcinogenic) chemicals on your skin are simply not worth the risk – however, even before you consider using organic skin care products you should at the very least be following the five commandments of skin care.ExfoliatingAlthough exfoliating is one of the most important steps in a skin care regimen, it is far too often completely skipped by people. This is a big skin care mistake; every type of skin will benefit from exfoliation at least twice a week. The reason that you need to continually exfoliate is because the lower layers of skin regenerate new skin cells and new skin which are pushed up to the top layer of the skin leaving dead skin on the surface layer. Exfoliation will remove these dead skin cells as well as any excess oil, dirt, makeup, dust, harsh chemicals, and any other pollutant left on the top layer of the skin after cleansing. Effective exfoliation leaves the skin soft, refreshed, and smooth. Effective exfoliation will also allow toners and moisturizers to penetrate deeper into the skin. A note of interest here is that in the same way that exfoliation opens up your pores for toners and moisturizers to penetrate deep into the skin it can also allow dirt, dust, harsh chemicals from skin care products, and other pollutants to penetrate deeper into the skin so you want to make sure you close your pores before going about your day. It has been suggested that men have softer skin than women over the lifetime of their skin likely because they shave everyday which helps to remove the top layer of dead skin which is a form of exfoliation in itself. These dead skin cells need to be gently exfoliated off the surface layer to prevent clogged pores.Just like cleansing, you want to make sure that you do not over-exfoliate which can cause surface irritation and redness and may cause your natural oils to spiral out of control. You also want to make sure you gently exfoliate in a circular motion. Do not scrub too hard; your skin is not a garage floor and should not be treated like one. Be very gentle with your skin to prevent premature aging. You may want to aim to exfoliate anywhere from twice a week to every other day. You will have to do some trial and error to find the right balance for your skin. Some people like to use an exfoliating cleanser to keep things simple but if you insist on having two separate products like we suggest it is best to cleanse before you exfoliate so that you can clean dust and grime off the top layer of skin before opening up your pores. Just like cleansing, you want to spend about three times longer rinsing your skin than scrubbing. Also, some people only like to exfoliate in the winter months or use different scrubs for the summer months and the winter months. This is because in the winter the dead skin cells on the surface can dry your skin out even more so than summer months because the skin is already prone to drying and produces less sebum in the summer. For this reason, at Giddy Organics, we offer scrubs that are designed for winter months as well as scrubs for summer months.

Digital Marketing to Promote Businesses to Greater Heights of Success

Conventional or off-line marketing has existed since the beginning of history. But, these days, if a business is to achieve success then, there is just no better alternative to on-line marketing. To put it in short, on-line or digital marketing is all about promoting a business across the virtual domain of the Internet. Some of the core strategies for this line of marketing include web designing, email marketing, social media promotion, search engine optimisation, content marketing including videos and others. This modern marketing concept is potential enough to make or break major international brands and small-scale startup businesses, along with everything that range in between.Overlapping domains of conventional and digital marketingAny marketing approach through digital media channels is digital or on-line marketing. The domain of digital media is fast expanding. Presently, social media channels, websites, TV, radio, mobile handsets and even non digital media like billboards and transit displays are considered as digital marketing components. In other words, at present, conventional marketing include aspects like P2P (person to person) marketing, elements of direct marketing that on-line marketing does not cover and print advertising. Actually, the domains of off-line and on-line marketing are fast overlapping each other. Elements of traditional marketing like on-line directories, URL landing pages, web banner advertising, QR codes and others have a strong connection with on-line marketing.Reasons to assign greater importance to digital mediaIt is not just marketers and business owners who are driving the shift to digital media. Even consumers are contributing to this phase change. The majority of digital media channels, including various social media platforms and websites, can be more easily tracked. Whereas, print media and other traditional marketing approaches are hardly easy in that aspect.In contrast to traditional advertising, its on-line counterpart is much cost-effective. Unlike running conventional advertising, one does not need to invest a fortune in running on-line advertising campaigns. The modern advertising approach is equally ideal for small, medium and large-scale businesses, as well as for startup brands.These days, consumers do not flip through yellow-pages or directories anymore, to find any business to avail its products or services. They Google the required information, either using their hand-held mobiles, laptops or desktops. Thus, businesses hardly have any better alternative other than depending on on-line marketing using the platform of digital media.Dependable web solutions companiesIn this vastly changed landscape, businesses need to hire reliable web solutions-providers. Actually, modern marketing efforts for businesses revolve around building smart and business-friendly websites. A corporate website should ideally represent both the business and the brand. It is also important to ensure that it is easily navigable and user-friendly. Last but never the least, businesses need to invest on optimising their websites, so that the sites rank higher in SERP (Search Engine Result Page).There are many freelancers, providing web design, development and SEO services at reasonable rates. It is better to pay a higher price and hire a professional brand that provides comprehensive web solutions than working with freelancers. There are many brands that provide a wide and impressive range of services including web design, search engine optimisation (SEO), content marketing, PPC advertising, social media marketing and many more. Hiring such companies will give better mileage in course of time.

What Are The Greatest Changes In Shopping In Your Lifetime

What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson.

As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in my lifetime is.

That was the first place to start with the question of what are the greatest changes in shopping in your lifetime.

Our local green grocer was the most important change in shopping in my lifetime. Beside him was our butcher, a hairdresser and a chemist.

Looking back, we were well catered for as we had quite a few in our suburb. And yes, the greatest changes in shopping in my lifetime were with the small family owned businesses.

Entertainment While Shopping Has Changed
Buying butter was an entertainment in itself.
My sister and I often had to go to a favourite family grocer close by. We were always polite as we asked for a pound or two of butter and other small items.

Out came a big block of wet butter wrapped in grease-proof paper. Brought from the back of the shop, placed on a huge counter top and included two grooved pates.

That was a big change in our shopping in my lifetime… you don’t come across butter bashing nowadays.

Our old friendly Mr. Mahon with the moustache, would cut a square of butter. Lift it to another piece of greaseproof paper with his pates. On it went to the weighing scales, a bit sliced off or added here and there.

Our old grocer would then bash it with gusto, turning it over and over. Upside down and sideways it went, so that it had grooves from the pates, splashes going everywhere, including our faces.

My sister and I thought this was great fun and it always cracked us up. We loved it, as we loved Mahon’s, on the corner, our very favourite grocery shop.

Grocery Shopping
Further afield, we often had to go to another of my mother’s favourite, not so local, green grocer’s. Mr. McKessie, ( spelt phonetically) would take our list, gather the groceries and put them all in a big cardboard box.

And because we were good customers he always delivered them to our house free of charge. But he wasn’t nearly as much fun as old Mr. Mahon. Even so, he was a nice man.

All Things Fresh
So there were very many common services such as home deliveries like:

• Farm eggs

• Fresh vegetables

• Cow’s milk

• Freshly baked bread

• Coal for our open fires

Delivery Services
A man used to come to our house a couple of times a week with farm fresh eggs.

Another used to come every day with fresh vegetables, although my father loved growing his own.

Our milk, topped with beautiful cream, was delivered to our doorstep every single morning.

Unbelievably, come think of it now, our bread came to us in a huge van driven by our “bread-man” named Jerry who became a family friend.

My parents always invited Jerry and his wife to their parties, and there were many during the summer months. Kids and adults all thoroughly enjoyed these times. Alcohol was never included, my parents were teetotallers. Lemonade was a treat, with home made sandwiches and cakes.

The coal-man was another who delivered bags of coal for our open fires. I can still see his sooty face under his tweed cap but I can’t remember his name. We knew them all by name but most of them escape me now.

Mr. Higgins, a service man from the Hoover Company always came to our house to replace our old vacuum cleaner with an updated model.

Our insurance company even sent a man to collect the weekly premium.

People then only paid for their shopping with cash. This in itself has been a huge change in shopping in my lifetime.

In some department stores there was a system whereby the money from the cash registers was transported in a small cylinder on a moving wire track to the central office.

Some Of The Bigger Changes
Some of the bigger changes in shopping were the opening of supermarkets.

• Supermarkets replaced many individual smaller grocery shops. Cash and bank cheques have given way to credit and key cards.

• Internet shopping… the latest trend, but in many minds, doing more harm, to book shops.

• Not many written shopping lists, because mobile phones have taken over.

On a more optimistic note, I hear that book shops are popular again after a decline.

Personal Service Has Most Definitely Changed
So, no one really has to leave home, to purchase almost anything, technology makes it so easy to do online.
And we have a much bigger range of products now, to choose from, and credit cards have given us the greatest ease of payment.

We have longer shopping hours, and weekend shopping. But we have lost the personal service that we oldies had taken for granted and also appreciated.

Because of their frenetic lifestyles, I have heard people say they find shopping very stressful, that is grocery shopping. I’m sure it is when you have to dash home and cook dinner after a days work. I often think there has to be a better, less stressful way.

My mother had the best of both worlds, in the services she had at her disposal. With a full time job looking after 9 people, 7 children plus her and my dad, she was very lucky. Lucky too that she did not have 2 jobs.