If the Bible were about skin care there would only be five commandments. Exfoliating is the second of the five commandments of skin care. Unfortunately, most people actively follow only one of these five commandments/rules; most people only do 20% of what they should be doing for proper skin care. Dermatologists, cosmeticians, and beauticians could, and have, for years given tips and recommendations for great skin care. However, most of these tips are irrelevant or are less effective if you are not fulfilling the five most basic rules, needs, necessities, requisites, and requirements for great skin. These five rules should be considered the foundation for any great skin care system. Like any foundation, they can be built and expanded upon (for example by the said tips by skin care professionals mentioned above) – you just have to get the basics covered first. We recommend that you use organic and all natural skin care products because the dangers of using harsh (potentially carcinogenic) chemicals on your skin are simply not worth the risk – however, even before you consider using organic skin care products you should at the very least be following the five commandments of skin care.ExfoliatingAlthough exfoliating is one of the most important steps in a skin care regimen, it is far too often completely skipped by people. This is a big skin care mistake; every type of skin will benefit from exfoliation at least twice a week. The reason that you need to continually exfoliate is because the lower layers of skin regenerate new skin cells and new skin which are pushed up to the top layer of the skin leaving dead skin on the surface layer. Exfoliation will remove these dead skin cells as well as any excess oil, dirt, makeup, dust, harsh chemicals, and any other pollutant left on the top layer of the skin after cleansing. Effective exfoliation leaves the skin soft, refreshed, and smooth. Effective exfoliation will also allow toners and moisturizers to penetrate deeper into the skin. A note of interest here is that in the same way that exfoliation opens up your pores for toners and moisturizers to penetrate deep into the skin it can also allow dirt, dust, harsh chemicals from skin care products, and other pollutants to penetrate deeper into the skin so you want to make sure you close your pores before going about your day. It has been suggested that men have softer skin than women over the lifetime of their skin likely because they shave everyday which helps to remove the top layer of dead skin which is a form of exfoliation in itself. These dead skin cells need to be gently exfoliated off the surface layer to prevent clogged pores.Just like cleansing, you want to make sure that you do not over-exfoliate which can cause surface irritation and redness and may cause your natural oils to spiral out of control. You also want to make sure you gently exfoliate in a circular motion. Do not scrub too hard; your skin is not a garage floor and should not be treated like one. Be very gentle with your skin to prevent premature aging. You may want to aim to exfoliate anywhere from twice a week to every other day. You will have to do some trial and error to find the right balance for your skin. Some people like to use an exfoliating cleanser to keep things simple but if you insist on having two separate products like we suggest it is best to cleanse before you exfoliate so that you can clean dust and grime off the top layer of skin before opening up your pores. Just like cleansing, you want to spend about three times longer rinsing your skin than scrubbing. Also, some people only like to exfoliate in the winter months or use different scrubs for the summer months and the winter months. This is because in the winter the dead skin cells on the surface can dry your skin out even more so than summer months because the skin is already prone to drying and produces less sebum in the summer. For this reason, at Giddy Organics, we offer scrubs that are designed for winter months as well as scrubs for summer months.
Five Online Business Optimization Strategies
Running an online business gives entrepreneurs an incredible chance to expand and scale their operations. While offline business requires a physical presence — offices, retail outlets, and kiosks in every location — an online business can operate entirely with virtual storefronts and digital real estate. Expanding is simple, and scaling businesses to new heights can be achieved without the need for expensive outlets and physical locations.Still, there are some major errors that newbie online entrepreneurs tend to make when they scale their businesses. From expanding too quickly to moving in all the wrong directions, the road to running a large-scale online business is paved with potential potholes. These five strategies are designed to help you achieve worthwhile business optimization, and take your business to new heights without endless difficulties and setbacks.1. Stick to the 80/20 Principle.
Pareto’s Principle — known as the 80/20 principle — dictates that 80% of your returns — in this case, business profits — will come from just 20% of your actions. Your goal in running an internet business is not to do as much as you can, but to achieve as much as you can. Focus on the ultra-profitable 20% that contributes to your business, and eliminate as much of the fluff as you possibly can.2. Whenever possible, add products to service businesses.
Service businesses are a good short-term model, but as a long-term earning option alone, they are not good. The main issue with service businesses is the lack of scalability and long-term earnings potential. By running a service business, you are essentially tying a value to your time and working to that alone. It is an effective use of your time to create a product, and use your time to amplify its sales. Which leads us into the next strategy.3. Package and sell your information.
Informational products are a major hit, especially in the online world. From guides on mastering online business to simple how-to sets for learning a new skill, informational products make up a huge percentage of online sales. If you have got skills that would otherwise only be valuable in a service business, why not package them into an information product that you can sell online?4. Focus on marketing before you start your business.
The make-or-break component of any online business is that marketing. The internet is crowded, especially for small online businesses, and there is no chance to survive without a large customer or client base that knows how to find you. The world’s most profitable companies invested in marketing before they expanded their businesses, and you should too.5. Set a value for your time, and don’t waste it.
You have set up your online business, invested in some manual and paid marketing presences, and have started to earn over $100 a day. The only problem is that it is taking almost 12 hours to do it. There will be times, especially when running an online business, that you will rack up a reasonably impressive daily earnings total. Ignore it. Daily totals are deceiving and are not an accurate metric for judging online business success.What is much more valuable is the amount of time that goes into that income. Set a minimum value for your time, and create an online business that gives you options on where to spend it. Sometimes services might be worthwhile, other times product-based work might be the best solution. Either way, set a minimum cost for an hour of your time, and design a business that allows you to earn above it.
Market Segmentation And Digital Marketing
Digital marketing is now firmly on the agenda when businesses are developing their go to market strategies, and this is something that seems set to continue in the coming years. Since the internet is able to appeal to large audiences and is able to get the brand identity of an organization communicated easier than before, it is possible to see exceptional business growth due to the rollout of this form of strategy.What some businesses are failing to keep in mind, however, is that the development and subsequent execution of digital marketing strategies is not always so simple and straightforward as portrayed by many. One thing to keep in mind is that of the business fundamental of market segmentation; that appealing to different types of people and different interests and the process of implementing this using the internet. What one segment of the market may like something that another segment may find boring or annoying; this simple point can affect how successful business marketing strategies are when implemented using digital technologies.When looking to develop strategies and generate interest from specific market segments it is important to remember the “message to market match” therefore however an organization appeals to a market segment will by definition depend on the content of the message and ensuring that message reaches its intended target market. As an example a company may be communicating a marketing message via an image or graphics which is in effect the same thing that is being said via a well written article, the image may end up being more successful if the target market segment has more visual people in it. The point being made if that different types of users are going to respond differently depending on the types of marketing strategies deployed, this marketing fundamental must be adhered to during the development and execution of online marketing strategies.Since there are so many different types of end users using the internet daily it means that organizations have to continually refine internet marketing strategies in order to gain a more detailed understanding of that which their target market segment audience[s] prefers. If any company is looking to market to a large audience using digital techniques; then it is going to have to pay attention to marketing to different segments using the internet. To take this further it will be necessary to further subdivide the internet as a marketing channel into sub channels. As an example we could consider…
Social media
Video
Podcasting / audio
Search engine marketing
… as sub channels [and the list could go on an on!] within the digital marketing realm, therefore companies have to use these sub channels in order to communicate its messages to specific market segments.It is critically important to make sure that all digital content is carefully crafted and delivered via the most appropriate sub digital marketing channel in order to generate the desired effect for the company. Consider consistently creating quality, appropriate [remember the "message to market match"?] and detailed [as appropriate] content designed to appeal via a combination of visual, auditory and kinesthetic modes in order to resonate with as many people as possible.As businesses of all sizes bring digital marketing more and more into their strategic mix, the question of market segmentation and making sure that the message of the organization first reaches its target market segment and secondly resonates with it needs to be high on the agenda of company executives. It is true to state that whilst many organizations may not like the extra work that goes into developing strategic digital marketing strategies that takes the marketing segmentation fundamental into consideration, it is necessary if it hopes to appeal to as many market segments as possible that it has identified for the growth of the business.