SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Market Segmentation And Digital Marketing

Digital marketing is now firmly on the agenda when businesses are developing their go to market strategies, and this is something that seems set to continue in the coming years. Since the internet is able to appeal to large audiences and is able to get the brand identity of an organization communicated easier than before, it is possible to see exceptional business growth due to the rollout of this form of strategy.What some businesses are failing to keep in mind, however, is that the development and subsequent execution of digital marketing strategies is not always so simple and straightforward as portrayed by many. One thing to keep in mind is that of the business fundamental of market segmentation; that appealing to different types of people and different interests and the process of implementing this using the internet. What one segment of the market may like something that another segment may find boring or annoying; this simple point can affect how successful business marketing strategies are when implemented using digital technologies.When looking to develop strategies and generate interest from specific market segments it is important to remember the “message to market match” therefore however an organization appeals to a market segment will by definition depend on the content of the message and ensuring that message reaches its intended target market. As an example a company may be communicating a marketing message via an image or graphics which is in effect the same thing that is being said via a well written article, the image may end up being more successful if the target market segment has more visual people in it. The point being made if that different types of users are going to respond differently depending on the types of marketing strategies deployed, this marketing fundamental must be adhered to during the development and execution of online marketing strategies.Since there are so many different types of end users using the internet daily it means that organizations have to continually refine internet marketing strategies in order to gain a more detailed understanding of that which their target market segment audience[s] prefers. If any company is looking to market to a large audience using digital techniques; then it is going to have to pay attention to marketing to different segments using the internet. To take this further it will be necessary to further subdivide the internet as a marketing channel into sub channels. As an example we could consider…
Social media
Video
Podcasting / audio
Search engine marketing
… as sub channels [and the list could go on an on!] within the digital marketing realm, therefore companies have to use these sub channels in order to communicate its messages to specific market segments.It is critically important to make sure that all digital content is carefully crafted and delivered via the most appropriate sub digital marketing channel in order to generate the desired effect for the company. Consider consistently creating quality, appropriate [remember the "message to market match"?] and detailed [as appropriate] content designed to appeal via a combination of visual, auditory and kinesthetic modes in order to resonate with as many people as possible.As businesses of all sizes bring digital marketing more and more into their strategic mix, the question of market segmentation and making sure that the message of the organization first reaches its target market segment and secondly resonates with it needs to be high on the agenda of company executives. It is true to state that whilst many organizations may not like the extra work that goes into developing strategic digital marketing strategies that takes the marketing segmentation fundamental into consideration, it is necessary if it hopes to appeal to as many market segments as possible that it has identified for the growth of the business.
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8 Benefits of an Online Business

People see internet business through an extremely narrow lens. You’re either flogging your stuff on eBay or you’re trying to make it big and be the next Mark Zuckerberg. The reality is that there are hundreds if not thousands of different ways in which you can do business online. There are tons of different business models that cater to any goal or ambitions that you might be thinking of taking whether its selling other people’s products online as an affiliate or creating your own products and selling them yourself, or maybe you just want to use the internet as an extension of your already established offline business. The possibilities are endless!The internet is a global population full of enthusiasts of all kinds looking for solutions and products to solve their own personal problems. It’s a global market in which everyday people can take advantage of, all they need is some sort of value to give, or skills necessary to guide people to value that somebody else has created.The Benefits of an Online BusinessLow Start-up Costs:If the entrepreneur deep down has been calling out to you, you might want to consider the start-up costs on an online business. In comparison to a traditional “Bricks and Mortar” businesses the start-up costs are substantially lower for an online business. A business owner who launches their ventures online enjoy a substantially lower start-up cost than those who choose the offline approachThe “real World” business owner must pay for commercial space, physical inventory, printed stationary and allot more. As an internet business owner, your only real expenses will be your domain name and hosting account. Even if you do need to buy inventory or maybe your outsourcing technical skills to get things started your overall start-up cost will be incredibly lower than your offline starting costs.Increase In Earning Potential:If you’re employed full time or working your way up the corporate ladder, your earnings are determined by the amount of hours, and position your in. The time it takes to double your income would be obscene in the offline world, (not impossible, But defiantly harder) say you’re making $80,000 a year, how long do you think it would take to make that $80,000 to $160,000. My guess is a very long time.
Online if you learn to sell one product you can teach yourself to sell 50. If you create 1 successful business what’s to say you can make another, or maybe a few more. There’s a whole market for website flipping. People make a living off creating websites and online businesses and flip them for people who want a business that already has market traction. The truth is that the sky is the limit for your online business.Job Security:When you learn the skills required to sell products online, or create some sort of online revenue the chances are that you’ll be able to repeat this process. If you’re willing to learn the skills necessary to take your business to the next level is up to you. There’s not going to be a shortage of affiliate programs or people online to sell to.Wider network clients and buyers:If you were to start a business in your country’s capital city or the most populated city in the world, you would be pretty confident that the earning power of your business would be astronomical. There are people making a killing in your local cities with successful businesses. Now imagine how many people are online, online you have access to a huge global network of clients and buyers.Online you don’t have to compete against other agencies in your area for the same small pool of customers and clients. Instead you have access to an enormousness pool of people in which you only need the tiniest fraction to make yourself an incredibly comfortable living. You’re free to think as big as you want online. There’s no shortage of people or market space.Free Time:Wouldn’t you love to have the time to do the things you want in your weeks and days? I remember watching some of Ray Higden’s videos about his story of when he was in corporate America. He says he spent more time with picture frames of his kids then actually seeing them.Don’t you hate having to wait for traffic, taking orders from a boss, asking permission for taking holidays? Having an online business fixes all of this. You’re able to work at home when you have an online income. You can spend more time with your family, spend time traveling and best of all having the time to do the things that you want to do.Your business is open and running 24/7Instead of the 9-5 opening hours of the traditional “Brick and Motor” shop, when you set your business up online its open 24 hours a day, 7 days a week, 365 days a year. You can literally make money while you sleep! You do the work upfront and then you reap the rewards long after you’re done.You’re even able to automate most aspects if not all aspects of your business depending on your business model. There are endless amounts of products available to help automate your business. By doing this you can turn your online business into a valuable asset that will provide for you constant passive income.Freedom to Work from AnywhereYou physical presence doesn’t matter when you’re working online. As long as you have a laptop and an internet connection you’re able to work from half way around the world if you want. Where you work is totally up to you, whether it’s in your favorite coffee shop or if it’s while you’re on holidays the decision is totally yours!The Satisfaction of working for yourselfMy opinion is that creating your own business or enterprise beats working for someone else or underneath someone else. The satisfaction of creating your own income and knowing that it’s you that’s in charge of your pay check infinitely more fulfilling then being another cog in the corporate machine.The principles of Online business success is the same as any offline business. You have to have a great idea, have a good solid business plan and there should be a value proposition for potential clients. With the increase in new technologies getting your business online is become easier and cheaper. The best time to start is right now!If you enjoyed this article or this article helped you in anyway please re-tweet or comment.Andrew